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Poll: Marketing research; please HELP!

  • Mar. 10th, 2006 at 12:27 PM
naanima: (count and glasses)
Hello f-list, I need some help for a bit of market research. If you can get a friend to do this as well I’ll greatly appreciate it.

So, if a bookmark has the following dimensions;
+ Width: 3.6 inches
+ Width: 8.6 cm

+ Length: 2.2 inches
+ Length: 5.4 cm

The book mark will have a matt finish (meaning it will be really shiny, high quality stuff).
It is business card size and will contain several colours.



[Poll #688116]



Feedback, suggestions and so forth greatly appreciated. (HELP!)

Comments

ext_73923: (Default)
[identity profile] amei.livejournal.com wrote:
Mar. 10th, 2006 04:55 am (UTC)
commenting because
ed told me to.
ext_73923: (Default)
[identity profile] amei.livejournal.com wrote:
Mar. 10th, 2006 05:04 am (UTC)
Re: commenting because
Other than that.

From my own meagre selling of -stuff-, not neccesarily bookmarks, is that people would rather buy something that is cheap and looks like shit (ie 80gsm photocopy paper prints @ $5), as opposed to paying a little more ($8) for something that is of better quality (200gsm card semigloss SUPER+++ MY ART HAR HAR.), no srsly.

Of course yeah you have to factor in that most of my shit were originals, as opposed to, I dunno, shiny catboys or overatted games. D:

bitter? fuckyea

and yea matte finish is the one that isn't shiny. gloss is shiny.
[identity profile] naanima.livejournal.com wrote:
Mar. 10th, 2006 05:09 am (UTC)
Re: commenting because
I'd be bitter too. But as of this year I have decided I shall be mercenary.

I want to talk business with you. Say, let's whore the fan art book-mark thing. Possibly.

ext_73923: (Default)
[identity profile] amei.livejournal.com wrote:
Mar. 10th, 2006 05:15 am (UTC)
Re: commenting because
lol what is this bookmark thing actually for???

no bleach plz. I don't do that kinda stuff. T^T

See I don't mind fanart, but it's when people draw the same thing, over and over again, it's like, man don't they get bored??!?!? *coughs*
[identity profile] naanima.livejournal.com wrote:
Mar. 10th, 2006 05:19 am (UTC)
Re: commenting because
Business idea. Trying to get some cash.

I'll probably call you sometime in the next week or so.

[...I like 'Bleach'.]
ext_73923: (Default)
[identity profile] amei.livejournal.com wrote:
Mar. 10th, 2006 05:21 am (UTC)
Re: commenting because
suresure

wow selling over internets? unless it be at jafwa

btw what is your icon from?
[identity profile] naanima.livejournal.com wrote:
Mar. 11th, 2006 02:58 pm (UTC)
Re: commenting because
My icon is from MPD Psycho. And I love the series to little bits.

Internet/JAFWA/WAICON, anywhere I can to get some money.
[identity profile] i-smile.livejournal.com wrote:
Mar. 10th, 2006 04:56 am (UTC)
Isn't matt finish the one that's not shiny? Like it's glowing from internal virtue, rather than from the light source? :DD More like the covers to Saiyuki? I considered buying Saiyuki before I knew anything about it just because of how nice the covers were. Really.

One would imagine ideal price here would depend on quality, selection, and how many of the other things the buyer's likely to want. (That is, he might be perfectly happy to spend $4 on two different bookmarks, but will be reluctant to pay over $10 even if he really wants that third one. And forcing him to narrow down his choice by one might lead him to conclude that he doesn't really need any of them.)
[identity profile] naanima.livejournal.com wrote:
Mar. 10th, 2006 05:18 am (UTC)
Ah, but sweetie, that's when the joy of a BARGAIN comes into play.

If, for example, I charge $4 per bookmark, I will sell 3 bookmarks for $10! Or perhaps, $2 per bookmark and 3 bookmarks for $5! And so forth. You know what I mean.
[identity profile] i-smile.livejournal.com wrote:
Mar. 10th, 2006 09:42 am (UTC)
There is no way I could possibly express my love for your icon. I keep wanting to propose to it, every time it comes up.

But be careful with that! For some reason, when there's a bargain, I'm even more critical of the normal price. And if you have to buy four or five of something before it kicks in, especially if it's quite a large discount, as a percentage of the original cost, I get all >:/// and tend not to buy anything at all. Internal rip-off alert, I think. (Then again, I only like to think that my experiences can be generalised for the rest of the buying population. I actually have no idea that this is so.)
[identity profile] naanima.livejournal.com wrote:
Mar. 11th, 2006 03:02 pm (UTC)
Read MPD PSycho. It is actually a wallpaper I made (can be found at my lj scrap book.) And propose away. I did not know so many people were interested in the icon. (You can use it if you want, I really don't mind.)

... You always leave me speechless.
[identity profile] perseid.livejournal.com wrote:
Mar. 10th, 2006 05:02 am (UTC)
Personally I prefer longer if not wider bookmarks, since they're not as easy to lose. ^^

And I wouldn't pay more than $2 for a bookmark, even if it had fanart I liked on it, not when I could get a simple bookmark for less than a dollar in some places.
[identity profile] soubiless.livejournal.com wrote:
Mar. 10th, 2006 06:49 am (UTC)
How much I am willing to pay for a bookmark (or anything at all) depends on four factors, listed by order of importance:

1. The artist.
2. The art style.
3. The quality of the merchandise.
4. The publisher/co. that made it (that is, whether the product is copyrighted).

Obviously I'm willing to pay good money for a bookmark made by a professional mangaka. But I can also be persuaded to spend the same amount of money on a fan artists' work (both fanart and original art) if I like their art style. For example, I never hesitate to buy P.L. Nunn's doujinshi, prints, or other merchandises that I like. The price is not a factor there, though I have to say she charges very fairly.

So I can't really give you a price until I've seen the product.
[identity profile] naanima.livejournal.com wrote:
Mar. 11th, 2006 03:06 pm (UTC)
Thanks! This is really helpful.

See, the problem is trying to find a generic style that the, um, mass would buy for a relative cheap price. However, at the same time still producing something of a very specific and high quality nature. As it is, the start up price for printing (double sided on really nice paper; matte and laminated) is quite expensive, and I really need to able to justify the ratio of people who would be interested in buying the finished products.

I need to do some more market research and then I need to produce a few samples, and then we will see.
[identity profile] code-renegade.livejournal.com wrote:
Mar. 10th, 2006 08:14 am (UTC)
If you're going to sell online, I forsee lots of Paypal payments (I even get Paypal payments from locals when I sell online - such a waste of Paypal fees D:), so perhaps currency isn't such an issue? After all, the American dollar seems to be the online standard.

Matte finishes are really, really nice, especially after lamination. I got some really great B&W art printed on matte paper and then laminted, and there's this lovely 3D raised-art effect going on.

As for what to draw on them, I'm not sure? Maybe have some regular lead characters, and say "we'll draw your bitch for you for $XX!!" for custom-ones (because you never know when a crazed fan might pop up and wave money for their favourite artist to draw). In the meantime, I'll hide my sorry arse attempt at raising money for Medecins Sans Frontieres *hides Green Lantern fanart postcard*.
[identity profile] naanima.livejournal.com wrote:
Mar. 11th, 2006 03:10 pm (UTC)
I want it to be both online and physically selling it somewhere. It is just the damn logistics of putting things together.

They are! OMFG! They are so beautiful and pretty. It is also triple the price when it comes to printing -_-;; [livejournal.com profile] amei did raise the good point that people tend to pay stupid amount for something of very low quality. (Which really pisses me off... but you know, idiots.)

That's really good idea! Though I'm slightly worried about the Intellectual Property aspects of it. To start off it won't be a problem, but sooner or later the IP/Copyright issue will need to be faced *sigh* (MWAHAHA! The whole business plan thing is paying off). And I -love- your fanart. You have gotten so much better!
[identity profile] code-renegade.livejournal.com wrote:
Mar. 11th, 2006 04:52 pm (UTC)
Your print shops charge more for matte? Gee, the ones here charge flat rate for matte and glossy. In fact, when I had some A3 pieces of art printed, they gave me a stack of sample papers to print them on for all the same price. So naturally I went for matte.

An alternative is heavy card stock, or else cheapo prints laminated. If you're in this for the long haul, it may actually be cheaper to buy a small lamination machine. Should set you back about $50, but the lamination pouches are quite cheap. You'll break even and start saving when you hit a certain volume.

Well... remember that fanworks are essentially copyright violations. But there are plenty of artists who make things like bookmarks, and in Japan it's practically a fan-culture to violate copyrights like so XD;;

Thanks for the compliment - still mada mada dane.

If you have an idea of what you are doing, and you don't mind sharing it, why not email it to me at darkly[at]limitlessdesire[dot]com? I can go through it, give you suggestions and all that. Been selling online since 1999 after all, and I'd also like to think that my fascination with marketing can actually be applied to real life.
[identity profile] naanima.livejournal.com wrote:
Mar. 12th, 2006 10:23 am (UTC)
Oh yeah. They charge a lots, hence the whole "let's print over seas," and then people bitch about how you are taking business away from local small businesses. And I'm like, "Yeah well, if you didn't charge an arm and a leg."

I'm actually thinking about buying a lamination machine. To tell the truth I'm willing to spend approx $500.00 to start off the while thing. Once I have spent the money I'll keep at it. I admit the whole thing come from wanting to earn some cash but not being able to get a job that I can do (time constraints.)

I want to move away from fanworks because of possibly ABN purposes in the future (Australian Business Number.) Thought to start off I can always do fanarts.

I love you!

See, at the moment it is ideas, research, and sometime (in the next 2 months or so) a concrete finance plan. I'm trying to think bigger than what I'm used to. I want to get this to work. 1999? Dare I ask how much of an income you make? (I want something that can sustain me... which is going to be interesting because I don't think it can... yet.)

Give me 2 weeks and I'll email you something more than just random ideas and nothing concrete enough. I want to get this to work and I'm going to need all the help I can get.

[identity profile] code-renegade.livejournal.com wrote:
Mar. 12th, 2006 11:59 am (UTC)
It sounds to me like you won't actually need that much to start off. My startup capital, excluding the actual merchandise themselves, couldn't have been more than a hundred dollars.

That being said, you have to be realistic. It sounds to me that you are doing something similar to cafepress - basically getting a bunch of artists to draw and produce a specific merchandise (for now), paying them a percentage while you take the rest, etc. That kind of business won't net you much money unless you expand, and since your profit margins seem low, it may work out to be a poor per-hour rate for the work that you're doing (contacting artists, updating site, going to printer's, buying supplies, etc). I won't continue to speculate for now - shall be interested in seeing your ideas later!

How much I made? Initially, before anime stores became prominent in USA (that's where most of my customers are), I could make quite a nice margin. But now with the competition, I'm just not cutting it anymore. Just as well that I'm shifting to a niche market. Basically, there isn't as much to be made as before. But something original still enjoy a certain amount of popularity since:
1) supply is usually limited, and
2) supply, if available, is rarely shipped outside of the country of origin.

Just something to think about while you write up the stuff :D Not going to spill all my money-making beans here now, am I?
[identity profile] naanima.livejournal.com wrote:
Mar. 12th, 2006 11:51 pm (UTC)
Thanks! This is helping a lots. Seem rather than bumbling along now I, at least, have direction. I have to admit that I would rather buy the IP of the original art than pay a percentile. If accounting and finance raught me one thing is NEVER pay in percentage -_-;;

But sharing is caring? XP
[identity profile] code-renegade.livejournal.com wrote:
Mar. 14th, 2006 08:13 am (UTC)
I'd just like to add, though, that at the start you probably can't afford to pay for IP to the artists, so you may want to secure a few artists on a percentage rate at the start, re-negotiable after XX amount of artworks. Remember always to protect yourself - include a clear clause saying that if negotiations fail in R2, you still retain the right to reproduce the works prior to R2 of negotiations at the same percentage rate.

And so on and so forth.

See? I do listen during my Technopreneurship lectures!
[identity profile] -leareth.livejournal.com wrote:
Mar. 10th, 2006 10:10 am (UTC)
If you're selling online and shipping internationally, best to use $US since that's almost standard.

Problem is, if you are selling online and going to use Paypal or something similar, then you're going to lose a lot in fees. Either you price the bookmarks higher to off-set the fees and run the risk of putting people off, or have a lower price and deal with fees+production = little/no profit.

And I've found that fanart sells more than original as a rule.
[identity profile] naanima.livejournal.com wrote:
Mar. 11th, 2006 03:12 pm (UTC)
Thanks for the warning about online payment. I really to do a lots of more research before I even attempt to do anythign major. There's the whole copyright and IP issue that' gonna cause much pain later is I don't figure it all out now. Then I need to work on a finance plan, there's getting an ABN to consider, and so much more! *cries*

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